Overview
Today the nature of the content of the information shared throughout the world wide web is increasingly more diverse and requires a new standard to accelerate the delivery of information to the end user. Dynamic and progressive content is the norm by virtue of multiple broadcast mediums.
Be it the search engines or email providers or be it the enterprise content management solutions or virtual office software, the hybrid nature has compelled the need for an adaptive data optimization platform better than the existing technologies like GZIP.
Matrixview has created a new standard that is dynamic, adaptive and progressive; making it the fastest means to answer the world’s questions. Matrixview’s SWISH platform is unique in its ability to accelerate the transmission of dynamic and hybrid content transmission.
Analysis
There are certain parameters that need to be considered in designing a system from a data propulsion perspective.
Round Trip Time (RTT) relationship with respect to Bandwidth and Data Size
Dynamic range of RTT for a constant data size
Observations
• Small data sizes contribute very small RTTs (small dynamic range),
thereby offering little advantage in optimizing.
• RTT decreases for increasing bandwidths
• RTT decreases for decreasing data sizes.
• What will improve the throughput?
√ Larger Bandwidth √ Smaller File size
• Will compression improve throughput – YES
Criteria for Success
• G = Gain in time i.e., reduced amount of data sent
as a result of compression
• O = Overhead in time i.e., additional time with compression /
decompression processes
• For compression to improve throughput,
√ G-O has to be positive
SWISH Platform
• Content specific and sensitive adaptation/optimization
of generated data
• Smart switching based on following criterion
√ File sizes √ Throughput required
√ Geographical Location, Presentation information and language
• Adaptive Learning to improve compression based on
hybrid nature of the content evolution.
SWISH Beats GZIP at All Bandwidths
Click the below links to view the charts simulated from a sample of 2000 randomly selected files.
» Dialup and GPRS
» Broadband with ADSL/Cable, EDGE on cell phones
» Broadband (ADSL & Cable), EDGE for Mobile Internet
» Broadband (ADSL & Cable), HSDPA and EVDP for Mobile Internet
Performance Summary
• SWISH – Average Compression Ratio - 6.88 times
compared to GZIP’s 3.60
• SWISH – Average 93% better compression savings than GZIP
• SWISH – compresses 36% faster than GZIP
• SWISH has the maximum G-O value for all bandwidths
• Average improvement in Round Trip Time (RTT)
is 93% > GZIP for various bandwidths
• RTT signifies the throughput gains over competitors
SWISH Doubles the Search Throughput over GZIP
Take Away
• Two-fold improvement in compression performance
• Intelligent compression evolves with changing content
• Deliver more search results
√ SWISH doubles throughput of search pages over GZIP
at every bandwidth
√ Automatically optimized Compression engine at every bandwidth
√ Optimized compression for every individual user delivering
best user experience – every time – all bandwidths
• Improve Click Through Rates
√ More clicks per user – quickens search refinement and
zero-in process
√ Faster search – improves conversion ratio
√ User engagement on search engine kept live
√ Do more in less time
• Mobile & Wireless applications
√ Enable faster search through compression – optimized for
each page content and transmission bandwidth
SWISH – Target Markets
• Improving the click through rates for search based ads
• Improving Quality of Experience (QoE) of clicked ads
• Accelerating dynamic content for Web / Application Servers
(IBM Web Sphere, Wordpress etc)
• Email Acceleration – MIME/HTML email acceleration with
content adaptive approach
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